Why isn't my tape sticking?Updated a year ago

Why isn't my tape sticking?

Stan’s Yellow Tape uses a natural gum rubber adhesive that, with proper technique, sticks where you want it when you need it yet peels up leaving no residue for easy maintenance. Make sure the rim is very clean before applying. We recommend spraying with isopropyl alcohol and wiping with a clean rag. Pull firmly while applying pressure with your opposite hand to hold the tape in place. Do not attempt to reuse tape once it has been removed from the rim.